Hawke's Bay District Health Board
Our Health
Client
Hawke's Bay District Health Board
Industry
Health
Services
Brand development
Strategy
Spacial
Campaign
Signage
Video
Sculptural
Photography
Year
2010 - Present
Working with NZ's health dollar comes with big responsibility and at times can be challenging - getting it right makes a real difference.
Our work with Hawke’s Bay District Health Board spans many years. In that time we’ve developed many health campaigns that have not only improved health services delivery, but more importantly, helped to improve health outcomes for all of us.
The Hawke’s Bay District Health Board is Hawke’s Bay’s biggest employer so as you can imagine, the nature of the work is wide ranging.
Our Health
Regional Health Brand
We were briefed to create a brand which could unite and engage the health sector in Hawke’s Bay – a brand we could all relate to and buy into. ‘Our Health’ was born.
Love Your Teeth
Alongside the dental health promotional work – we also created the successful Fluoride Referendum campaign, ensuring better oral health for all.
Gastro Outbreak
2016
Play video
Health with Heart
Living and breathing our Vision and Values
A sector-wide consultative process led to ‘Health with Heart’ – an acronym built from He kauanuanu (respect), Akina (improvement), Raranga te tira (partnership), Tawhiro (care). These words form the heart of the public health sector in Hawke’s Bay.
Say Ahh
Making headway with Rheumatic Fever
Leveraging the support the DHB provide to Hawke’s Bay’s rugby team ‘The Magpies’ we featured popular players in the campaign. Aimed at encouraging parents to have their children’s throats swabbed – ‘Say Ahh’ is a highly successful campaign which continues to help Hawke’s Bay kids avoid Rheumatic Fever.
