Green Cross Health

Brand alignment

Client

Green Cross Health

Industry

Health

Services

Branding

Signage

Year

2015

Established in 1989, The Doctors network includes medical centres throughout New Zealand; from Christchurch to Kerikeri, and is the medical division of Green Cross Health.

We worked closely with Green Cross Health's executive management team to create a new brand for their medical division - we had a clear directive to align the new brand with the parent brand 'Green Cross Health'. Another major consideration was compatibility with Green Cross Health's pharmacy brands - Life and Unichem, both of which are often located beside or within The Doctors medical centres.