Established in 1989, The Doctors network includes medical centres throughout New Zealand; from Christchurch to Kerikeri, and is the medical division of Green Cross Health.

We worked closely with Green Cross Health’s executive management team to create a new brand for their medical division – we had a clear directive to align the new brand with the parent brand ‘Green Cross Health’.

Another major consideration was compatibility with Green Cross Health’s pharmacy brands – Life and Unichem, both of which are often located beside or within The Doctors medical centres.