NZCU Baywide

Personal Loans Campaign

Client

NZCU Baywide

Industry

Financial Services

Band provides

Conceptual

TV and video

Outdoor

Animation

Print design

Year

2016

Speak in a familiar voice

Creating a series of authentic New Zealand lifestyle images provided the foundation for all communications. We set out to show real Kiwis in their natural environment, with down-to-earth messaging designed to speak to the typical NZCU customer.