NZCU Baywide
Personal Loans Campaign
Client
NZCU Baywide
Industry
Financial Services
Band provides
Conceptual
TV and video
Outdoor
Animation
Print design
Year
2016
Speak in a familiar voice
Creating a series of authentic New Zealand lifestyle images provided the foundation for all communications. We set out to show real Kiwis in their natural environment, with down-to-earth messaging designed to speak to the typical NZCU customer.
