In a market dominated by legacy telcos, Now Business needed to clearly define what it stood for and why it was different.

Band partnered with the Now team to help reposition the brand from a residential-first broadband provider into a confident business-focused telco built around service, trust and real relationships. This was not about shouting louder. It was about sharpening belief, simplifying the story and showing up consistently.

We started at the brand level, clarifying who Now Business is for, what it believes and where it genuinely wins. From there, we built a platform that could scale across channels, markets and products.

Our work spanned:

• Refining the brand positioning to clearly separate Now Business from legacy telcos
• Defining strong human brand pillars that guide all communication
• Developing a flexible messaging framework that works across sales, marketing and customer touchpoints
• Translating strategy into campaign thinking from brand film to performance content
• Creating a cohesive visual and content system that supports long-term growth

The result is a brand that feels trusted and real. One that puts people and service at the centre while still performing commercially. Now Business can now tell a consistent story across brand, video and sales without losing what makes it different.