Moji Tubs
Brand Strategy, Naming, Brand Identity, eCommerce Website, Digital Marketing, Photography, Copywriting
Pacific Spas to Moji Tubs: Reimagining Relaxation
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We partnered with Pacific Spas to completely reshape their brand, starting from the inside out. Our strategic process began by distilling what mattered most: a more personal, uplifting experience that resonated with modern lifestyles. From there, we created a fresh name — Moji Tubs — that evokes relaxation, warmth, and joy.
Building on this foundation, we designed a vibrant new visual identity and messaging framework that put authentic connection and well-being at the forefront. We then carried this into a contemporary website and digital marketing campaign, ensuring every touchpoint — from the logo to the online checkout —felt as inviting and energising as a long soak in a Moji tub.
“Band were commissioned to reimagine our product from brand creation, e-commerce website, product launch through to digital marketing. We were surprised by the ease of the process, and by the results! Each part of the process has been seamless, and in the six months it has been live, we have seen enquiries and orders grow month on month.”
Allen Svendsen
Director – Moji Tubs + Classic Plastics
