Brand Identity, Collateral, Signage, Photography, Copywriting
Heretaunga Kindergartens
For generations, Heretaunga Kindergartens has played an important role in the lives of Hawke’s Bay families. As the organisation evolved, there was an opportunity to create a brand that better reflected its purpose, values, and the collective strength of the 16 kindergartens it represents.
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Working closely with the leadership team, teachers, and wider organisation, we developed a brand identity designed to bring consistency, clarity, and connection across the network, while celebrating the individuality of each kindergarten community.
The process was as much about people as it was design. Through workshops, engagement, and collaboration, we helped bring staff on the journey, ensuring the new brand felt authentic, understood, and embraced throughout the organisation.
The result is a confident and contemporary identity that reflects the warmth, professionalism, and lifelong impact of early childhood education. From strategy and visual identity through to brand collateral and implementation, the project has helped create a stronger, more unified presence for Heretaunga Kindergartens across Hawke’s Bay.
“Band helped us evolve our Kindergarten Association and the 16 kindergartens we represent, creating a brand that better reflects who we are and what we stand for. They took the time to understand our organisation and ensured our 110 teachers and wider team felt part of the journey, from discovery workshops through to the rollout of our new brand. The experience was seamless, and I wouldn’t hesitate to recommend Band as a brand and design partner.'“
Scott Jenyns
General Manager – Heretaunga Kindergartens
