Brand Identity, Positioning, Copywriting, Packaging, Social Media, Photography

FIZZ™ Apple

Sweet. Tart. Fizz.

To say we were excited to work with Prevar and Snazzy Fruit on the new FIZZ™ Apple brand, would be an understatement.

A new apple variety that breaks expectation from the first cut. Not just in flavour, but in appearance — Pink inside! Vibrant, unexpected, and unmistakable. FIZZ™ is an apple that refuses to blend in, so the brand couldn’t either.

  • We approached FIZZ™ as an experience, not just a piece of fruit. Sweet. Tart. Fizz. Three words that capture the flavour, the energy, and the personality in a way that’s immediate and memorable. To bring the brand to life, we developed a bright, modern visual language. A bold tone of voice. And a system designed to stand out on shelf and scale globally.

    The colour palette draws directly from the fruit itself. That unmistakable pink interior becomes the hero, the pop red from the skin and the vibrant green that shows up around the stalk.

    The result is a brand that feels as fresh as the apple tastes. The flavour and colour are truly like no other. FIZZ™ delivers a crisp, lively bite with a balance of sweetness and tartness, this along with the effervescence, or FIZZ™ mouth feel, makes for UNIQUE apple experience!

Amanda Lyon
Marketing Manager – Prevar

Band’s ability to get genuinely excited about a piece of fruit, and translate that energy into branding and strategy, is a joy to behold. They understood Fizz™ from the outset — not just the pink flesh, but the experience of it — and turned that into a brand that feels fresh, confident, and ready for the world.

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