Senator Boats
Rule the Sea
Client
Senator Boats
Industry
Marine
Services
Creative Strategy
Graphic Design
Video Production
Wed Design and Development
Year
2018 - Present
Website
www.senatorboats.com
Senator has earned a reputation for a build and ride quality second-to-none.
As an early pioneer of pontoon boats, Senator continues to define the aluminium boatbuilding space.
We worked closely with Senator to evolve and refine their brand positioning them as market leader in a highly contested niche.
Brand
Given Senator’s hard-core following, we were mindful not to lose the essence of their original brand.
Our approach was to evolve and build on existing brand assets, simplifying, refining and tweaking to bring Senator into the now.
Rule the Sea
It’s a bold claim, but someone has to ‘own’ it.
Whether you meet a Senator owner at the boatramp in Raglan, a quiet secluded bay in the Coromandel or beach launching somewhere in Hawke’s Bay, they’ll all tell you the same thing – “Senator rules”.
