Industrial Food Packaging
2018 - Present
Attention to detail and pinpoint accuracy underpins Jamestrong's evolved brand expression.
Band collaborated with brand strategist Guy Vasey, writer Sally Fisher and photographer Joe Vittorio to deliver a suite of brand assets which reposition Jamestrong as the market leader in high-value packaging.
For global food processors, food safety is firmly front-and-centre.
‘Precision Packaging’ rightly describes WHAT Jamestrong does.
But to convey Jamestrong’s ‘WHY’ we built on this thought, developing a series of core messages that speak directly to the food processors – by dialling up their customer’s (the end consumer) needs. Ultimately protecting the food processors brands and reputation.
Australian photographer Joe Vittorio created a portfolio of images which seek to convey Jamestrong’s focus on accuracy and precision.
The photography represents the many different people, locations and machinery that is Jamestrong. In each context Joe’s captured the focus, expertise and commitment required to deliver on Jamestrong’s promise.
Compelling ‘human’ imagery and well-crafted copy deliver a rich user experience.
Given the requirement for both english and chinese audiences, we developed a bespoke wordpress multi-site. From initial concepts through to go-live, the site was created inhouse at band.