Our client saw the potential for pure bottled Hawke's Bay water, together we created the O Pure brand.

O Pure came to us early on in their thinking around their new venture, they had no fixed ideas about the brand which meant we were starting with a clean slate – the band team developed the brand from the ground up – starting with the ideation of the brand name ‘O PURE’ and then the development of the visual design material including the brand mark, packaging, website and brochure material.

From humble beginnings, O Pure is gaining traction as a leading producer of bottled New Zealand artesian water.