Adding life to concrete
Construction and Building Supplies
2014 - Present
Take an existing 'busy and cluttered' brand, modernise and simplify to create cut-through.
Markham takes the protection of concrete seriously. The products and services it sells are designed to extend the life of infrastructural assets and provide peace-of-mind to the asset owners. When we started working together, Markham’s brand material was intensely busy and cluttered – so much so that their key messages were virtually hidden.
We created a new approach which focussed on simplicity and a single minded purpose – driving the core message ‘adding life to concrete’. This pared back approach has permeated every level of the business and is paving the way for a sustainable and productive future.
Markham introduces their all-new range of superior concrete waterproofing products.
With the learnings of more than 10 million sqm of concrete treated, Markham has developed a ‘house’ range of superior concrete waterproofing products. Band worked with Markham to create a new brand mark and suite of sales collateral for Conqor.