Complexity made simple.

With multiple stakeholders – Council, Iwi, sport franchises (including a passionate local population), it was crucial that everyone’s needs were addressed and (hopefully) met, while at the same time trying to avoid ‘design by committee’ at all costs.

Over the years, like many other stadia in New Zealand, Maclean Park has had several grandstands added on – each depicting the architecture of the day.

We framed our main idea around the little notches at the top of the brick walls – designed by notorious Napier Architect, Louis Hay. The ‘top notch’ as we call it forms an integral part of both the core brand and signage language throughout the park.