Al has worked extensively in the creative sector in New Zealand, London and Norfolk Island of all places. Working for large scale ad agencies and small niche design studios he has developed a broad and well-rounded skillset at all touchpoints of the design process. For the past 21 years he has been building his own creative businesses here in Hawke's Bay forming strong networks in the process. His key role at band is helping clients realise their objectives through creating and developing ideas and directing them through the studio. As a Trustee of Te Matau a Maui Voyaging Trust Al gives back to the Hawke's Bay community. After hours he enjoys reading, sailing, mountain biking, surfing, guitar, cooking, cinema.