Hustler

Rethinking the Everyday

Client

Hustler

Industry

Farming

Band provides

Conceptual

Brand Strategy

Print design

Packaging

Product decalling

Signage

Year

since 2006

Hustler are global leaders in bale feeding and handling equipment.

When band was commissioned in 2006 to redesign Hustler's brand, we latched onto their enviable position as 'The World's Favourite Balefeeder'. The brand we developed features the '1' which is an abstract from the 'H' and is a nod to Hustler's positioning as market leader. While we have evolved and developed the brand collateral over the past decade, the core brand has stayed true to it's mark.

“Band are very creative, Al’s got a wicked sense of creativity, being able to simplify the messages. Make it nice and clear.”

Brent Currie
Global Marketing Director
Hustler Equipment

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