Introducing Fizz®: A Bold New Brand for a Bold New Apple

When you bite into an apple, you expect crunch, juice, sweetness. What you don’t expect is a fizz of colour and flavour that’s as bold as it is beautiful. With its vibrant pink-red flesh and crisp, refreshing bite, Fizz® is no ordinary apple. It’s a fruit that makes you stop, look twice, and taste something new.

At Band, we were tasked with creating a brand that matched this game-changing fruit. Our job: capture the energy of Fizz® in a way that would make it stand out on shelves, in markets, and in the minds of consumers around the world.

The brief was clear - Fizz® needed to be as disruptive as its colour. We built a brand identity that celebrates freshness, playfulness, and a touch of attitude. The visual language is bold and unapologetic, leaning into vibrant tones that echo the apple’s own inner surprise.

Our design system pushes away from category clichés of rustic orchards and pastoral charm. Instead, it leans forward with modern typography, bold colour palettes, and a confident visual style. This is not just an apple - it’s an experience.

Fizz® isn’t trying to be every apple. It’s not safe, subtle, or traditional. It’s pink-inside and proud of it. The brand strategy and design reflect that - speaking to younger, adventurous consumers looking for something new in fresh produce, while still grounding the apple as a premium, high-quality variety grown with care.

The result is a brand that invites curiosity, demands attention, and rewards with taste. It’s fresh produce, reimagined.

Fizz® is a bold new apple - and it needed a bold new brand. At Band, we captured the fizz in every sense: visual energy, taste promise, and emotional spark. The result is a brand that, much like the apple itself, is impossible to ignore.