With so much choice available these days, companies must ensure their brands, products and services are meaningful and relevant. Design unlocks better business – better thinking, better approaches, and better customer connections.
Getting the process right greatly improves the chances of getting the product or service right.
Design is about identifying problems, asking good questions, and finding better answers. The principles of design strategy and design process can be applied to companies to help build the bottom line.
The investigation and application of design thinking is a global phenomenon. Design strategy is taught at the most influential business schools, and is the vernacular in some of the world's best boardrooms.
We embrace sustainability, which in a broad sense, is the capacity to endure. For humans it is the potential for long-term improvements in wellbeing, which in turn depend on the wellbeing of the natural world and the responsible use of natural resources. Sustainable graphic design considers the environmental impacts of graphic design products such as packaging, and other printed materials, throughout a life cycle that includes: raw material; transformation; manufacturing; transportation; use; and disposal. We love planet Earth and want to keep it nice for our kids.
- Don't make something unless it is both necessary and useful; but if it is both necessary and useful, don't hesitate to make it beautiful.
- Shaker Philosophy